Lifts, Volumizes & Separates Lashes - It Cosmetics Lash Blowout Mascara, Black

Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look! From the brand, find your perfect CC+ Cream, Layer Sunscreen Under Makeup, Visibly Smoother & Softer Lips, Shop Eye and Brow Essentials, and Discover Complexion Favorites.

IT's Your Ultimate Lash Blowout! 93% say the product keeps lashes looking voluminous all day, and 93% say it does not flake. This first-ever mascara, developed in partnership with Drybar, brings the benefits of a top hair salon blowout to your eyelashes! The conditioning formula intensifies the saturation of super black pigment for a bold lash look, developed with Plastic Surgeons & Dermatologists.

To "set" your volume, try this salon blowout technique: Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips. Superhero Mascara features Elastic Stretch Technology that stretches the look of your lashes wider and longer, with a lash-changing power brush that wraps each lash in a lengthening cape of color. 96% said lashes looked stretched! Lash Blowout Mascara delivers intensely saturated black pigment for bold definition, with a lash-lifting microsphere brush that gently catches every lash for blowout lift & separation. 19X YOUR VOLUME!*

Hello Lashes+ Mascara with Lash Care Serum provides volumized, defined lashes instantly, with gentle removal for less lash loss. The lash-loving formula leaves lashes soft and cared-for. 93% say lashes look fuller.* Superhero Lash Blowout and Hello Lashes+ Tightline are also available, with 3-in-1 lash primer, eyeliner and mascara functionality.

Results observed in a consumer panel study. *Results observed in an instrumental study.

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